Market Your Small Business With Pinterest!


Pinterest may be the hottest phenomenon to land on the social media-marketing scene. It's really a fairly new networking website but has exploded substantially in just a few months. In August of 2011 there were 1.2 million users, now there's nearly 5 million users. It may look confusing at first, but we have you covered. You will be a Pinterest expert right away.

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Pinterest Business Networking

The item of Pinterest is to share images that you've found online that you see as relevant. Similar to a board with pins (thumbtacks) in your office or garage, the picture you choose to upload gets a pin on the board in your account profile. You'll be able to customize your own boards each and every board representing different interests you will likely have. For example, a wedding board will consist of multiple images of things or individuals relations to a wedding ceremony. Before you get too excited, there exists a catch. You have to be invited by another member in order to start a Pinterest account. You can also request an account and wait several days (or weeks) to get approved. It's well worth the wait!

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Pinterest can serve many useful purposes for business or personal usage. Cooks can certainly produce a board for their online recipes. Students can create a board to pin a grocery list that they need for school. An organization can create a board for several departments in which allows them to work in concurrence; by allowing everyone to collaborate for the board gives co-workers a sense of teamwork.


Pinning is as easy as 1-2-3 with the "Pin It Button." Once you have located an image, then click the "Pit It Button" and select the corresponding picture. You may also upload what you have saved on your hard drive. If those methods aren't easy enough, try copying & pasting the URL of where the image is found and Pinterest will accept the image for you. There's even a Pinterest app for iPhones. Say you are in Paris, France and took a picture of the Eiffel Tower with your iPhone, the app permits you to place the image on the board.

The Social Advantage

When you first intend Pinning it's hard to stop and not share your images. Every image includes a community of people that has something to state, or has Re-Pinned the picture on their board. If you notice a good image, share your ideas, or "Like it" on Facebook. If you realise a board that tickles your fancy follow their updates or you can even follow their boards.

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It is best to refrain from just pinning your images. It could be considered as spam and frowned upon inside the Pinterest community. To be a good sport pin others, tweet and share their pins on Facebook. Use @janedoe, like you would on every other social sites when you are sending an email to someone directly. Although it can be tempting in promoting your business. You may do this moderately but be careful so that your account does not get banned. You can use the web page for promotional purposes within an indirect fashion. You should be creative and your business can get promoted, resulting in clients!

So what are the take aways:

- Pinning can be as easy as 1-2-3

- Social networking Advantage

- Share the images with your Social Networks

- Pinterest has many uses for personal or business

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